DTC-бренд
DM, які продають самі
Із 500 DM/міс ловили 4% конверсії. Стало 11% і в 6 разів більше виручки.
500 DM на місяць вручну, конверсія 4%, менеджери не витягують пікові години.
A DTC clothing brand received 500 Instagram DMs per month: sizing, price, stock and shipping questions.
The manager couldn't physically keep up at peak hours. Purchase conversion was 4%, and some leads bled to competitors.
Their CRM (Bitrix24) wasn't integrated with Instagram — requests got lost, no follow-ups.
TG-бот кваліфікує, бронює дзвінок або закриває з промокодом. Конверсія зросла до 11%.
- 01
Built a Telegram bot with Instagram integration through a ManyChat-style pipeline on n8n.
- 02
The bot qualifies on size / budget / timing. Based on customer type, it picks a path: book a consult, send a promo code, or hand off to a manager.
- 03
GPT-4 answers off-script questions from the store knowledge base (200 SKUs + return policy).
- 04
Each lead lands in Bitrix24 with tags and pipeline stage. The manager sees the full context and a draft reply.
Результат
Purchase conversion: 4% → 11%
ROAS up from 1.8× to 6.2× in 2 months
Bot paid for itself on day 9 after launch
The bot now handles 1,200 DMs/month without growing the team
Наступний кейс
Підтримка, що не вигорає
Logistics