DTC-brand
DM'er, der sælger sig selv
Fra 500 DM/md med 4% konvertering til 11% og 6× omsætning.
500 DM'er om måneden manuelt, 4% konvertering, managers kan ikke følge med i peak-timer.
A DTC clothing brand received 500 Instagram DMs per month: sizing, price, stock and shipping questions.
The manager couldn't physically keep up at peak hours. Purchase conversion was 4%, and some leads bled to competitors.
Their CRM (Bitrix24) wasn't integrated with Instagram — requests got lost, no follow-ups.
TG-bot kvalificerer, booker opkald eller lukker med rabatkode. Konvertering steg til 11%.
- 01
Built a Telegram bot with Instagram integration through a ManyChat-style pipeline on n8n.
- 02
The bot qualifies on size / budget / timing. Based on customer type, it picks a path: book a consult, send a promo code, or hand off to a manager.
- 03
GPT-4 answers off-script questions from the store knowledge base (200 SKUs + return policy).
- 04
Each lead lands in Bitrix24 with tags and pipeline stage. The manager sees the full context and a draft reply.
Resultat
Purchase conversion: 4% → 11%
ROAS up from 1.8× to 6.2× in 2 months
Bot paid for itself on day 9 after launch
The bot now handles 1,200 DMs/month without growing the team
Næste case
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